Privacy policy

Privacy Policy

Last Updated: October 14, 2026

Pure Fight 4U LLC, doing business online as PureFight4U (“Pure Fight 4U,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information of visitors and customers who use www.purefight4u.com.

This Privacy Policy explains what personal information we collect, how we use it, when we disclose it, the choices available to you, and how you may contact us regarding your privacy.

By visiting our website, creating an account, placing an order, contacting us, or otherwise using our services, you acknowledge the practices described in this Privacy Policy.

1. PERSONAL INFORMATION WE COLLECT

Depending on how you interact with our website, we may collect the following categories of personal information.

Contact and Identification Information

We may collect your name, email address, telephone number, billing address, shipping address, and other contact information you provide to us.

Order and Transaction Information

When you make a purchase, we collect information relating to your order, such as the products purchased, order amount, shipping details, billing details, order history, discounts used, returns, refunds, and communications concerning your order.

Payment information is processed by Shopify and/or other authorized payment processors. We may receive limited information relating to the transaction, but complete payment-card information is generally processed and protected by the applicable payment provider.

Account Information

If you create an account, we may collect your account credentials and information associated with your customer profile and purchase history.

Device and Website Usage Information

When you visit our website, certain information may be collected automatically, including your IP address, browser type, device type, operating system, approximate location derived from your IP address, referring website, pages viewed, products viewed, search activity, interactions with our website, and cookie or similar technology identifiers.

Communications and Customer Service Information

If you contact us, we may collect the information contained in your email, message, customer-service request, review, return request, or other communication.

Marketing and Advertising Information

Where permitted by law and depending on your choices, we may collect information concerning your interactions with our emails, website, advertisements, and marketing campaigns.

2. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information:

Directly from you when you place an order, create an account, submit a form, contact us, request a return, or otherwise provide information to us;

Automatically through cookies, pixels, analytics tools, log files, and similar technologies when you visit our website; and

From service providers and business partners that assist us with operating our store, processing payments, fulfilling orders, preventing fraud, analyzing website activity, providing customer service, or conducting advertising and marketing.

3. HOW WE USE PERSONAL INFORMATION

We may use personal information for legitimate business purposes, including to:

Process and fulfill orders;

Process payments and refunds;

Arrange shipping and delivery;

Provide order confirmations and tracking information;

Respond to customer-service questions;

Administer returns and refunds;

Maintain customer accounts;

Detect, investigate, and prevent fraud, abuse, or unauthorized transactions;

Improve our website, products, customer experience, and business operations;

Measure website performance and understand how visitors use our store;

Send transactional communications relating to orders or accounts;

Send marketing communications when permitted by law or when you have consented;

Measure and improve advertising effectiveness;

Comply with legal, tax, accounting, regulatory, and recordkeeping obligations; and

Establish, exercise, or defend legal claims.

4. SHOPIFY

Our online store is hosted by Shopify Inc.

Shopify provides the e-commerce platform that allows us to operate our website, process orders, and provide services to customers.

Shopify may collect and process personal information as described in Shopify's own privacy notices and according to the services it provides to merchants and customers.

We encourage you to review Shopify's privacy information if you would like additional information about how Shopify handles personal data.

5. PAYMENT PROCESSING

Payments made through our website are processed through Shopify and/or third-party payment providers made available through checkout.

Payment providers may collect and process information necessary to authorize and complete your transaction, detect fraud, comply with financial regulations, and provide payment services.

Their handling of payment information is subject to their own privacy and security practices.

6. SHIPPING AND FULFILLMENT

We may disclose information such as your name, shipping address, telephone number, email address, and order information to fulfillment providers, shipping carriers, warehouse providers, and other companies that assist us in delivering your order.

We disclose only information reasonably necessary for these providers to perform their services.

7. ANALYTICS

We may use analytics services, including services provided by Google, to better understand how customers and visitors interact with our website.

These services may collect device, browser, cookie, IP-address, website-interaction, and similar information.

Analytics information helps us understand website traffic, measure performance, identify technical problems, and improve our store.

8. ADVERTISING AND MARKETING

We may use advertising and marketing services provided by companies such as Google and Meta, depending on the services enabled on our store.

These providers may use cookies, pixels, device identifiers, or similar technologies to help us measure advertising performance, understand interactions with advertisements, and, where permitted by law and based on your choices, provide advertisements that may be more relevant to you.

Some privacy laws may define certain disclosures to advertising partners as “sharing” for cross-context behavioral advertising even when no money is exchanged for the personal information.

We do not knowingly sell personal information in exchange for money.

Where required by applicable law, you may opt out of certain targeted advertising, sale, or sharing activities through our cookie or privacy controls.

9. COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies to operate the store and improve your experience.

These technologies may be used for:

Essential website functions;

Shopping-cart and checkout functions;

Customer login and account functions;

Fraud prevention and security;

Website analytics;

Remembering preferences;

Marketing; and

Advertising measurement.

Some cookies are necessary for the website to function properly. Other cookies may be optional depending on your location and applicable law.

Where available, you may manage non-essential cookies through our cookie banner or privacy settings.

You may also adjust cookie settings through your internet browser. Blocking certain cookies may cause some website features to function improperly.

10. DISCLOSURE OF PERSONAL INFORMATION

We may disclose personal information to companies that help us operate our business, including:

Shopify;

Payment processors;

Shipping carriers;

Fulfillment and warehouse providers;

Customer-service providers;

Email and marketing-service providers;

Fraud-prevention and security providers;

Analytics providers;

Advertising platforms;

Technology and website-service providers;

Professional advisers such as accountants, attorneys, or consultants; and

Government agencies or law-enforcement authorities where required by law.

We may also disclose information when reasonably necessary to comply with legal obligations, enforce our agreements, protect customers, prevent fraud, or protect the rights, property, or safety of Pure Fight 4U LLC or others.

11. BUSINESS TRANSFERS

If Pure Fight 4U LLC is involved in a merger, acquisition, financing transaction, reorganization, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction where permitted by law.

12. SALE OR SHARING OF PERSONAL INFORMATION

We do not knowingly sell personal information for monetary compensation.

Certain advertising or analytics activities may constitute “sharing” or similar activity under some U.S. state privacy laws.

Where applicable, customers may have the right to opt out of such activity.

If our website provides a Your Privacy Choices, Do Not Sell or Share My Personal Information, cookie-preference, or similar privacy control, you may use that control to exercise applicable rights.

Where required by law, we also honor qualifying browser-based opt-out preference signals, such as the Global Privacy Control, when detected and technically supported.

California law specifically recognizes the right to opt out of sale or sharing for cross-context behavioral advertising. California Privacy Protection Agency

13. SENSITIVE PERSONAL INFORMATION

We do not intentionally collect sensitive personal information beyond what is reasonably necessary to provide products and services, process transactions, maintain security, or comply with applicable law.

Where sensitive information is processed by payment providers or other service providers, it is handled subject to their security and privacy practices.

We do not use sensitive personal information to infer characteristics about customers for unrelated purposes.

14. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time may depend on factors including:

Whether you maintain a customer account;

Whether we need information to fulfill an order;

Tax and accounting requirements;

Fraud-prevention and security needs;

Legal or regulatory requirements;

Warranty, return, or customer-service obligations; and

The need to establish, exercise, or defend legal claims.

When information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable requirements.

15. DATA SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no internet transmission, electronic-storage system, or security system can be guaranteed to be completely secure.

Customers are responsible for maintaining the confidentiality of their account credentials and should contact us if they believe their account or information has been compromised.

16. YOUR PRIVACY RIGHTS

Depending on where you live and the law that applies to your information, you may have rights regarding your personal information.

These may include the right to request:

Access to personal information we maintain about you;

Correction of inaccurate personal information;

Deletion of certain personal information;

A copy of certain personal information;

Information concerning the categories of personal information we collect and disclose;

Opt-out of certain targeted advertising, sale, or sharing of personal information;

Withdrawal of consent where processing is based on consent; and

An appeal if a privacy request is denied, where applicable.

These rights are subject to applicable legal exceptions.

We may need to verify your identity before fulfilling certain requests.

To submit a privacy request, contact us at:

purefight4u@gmail.com

We will respond in accordance with applicable law.

17. CALIFORNIA RESIDENTS

If applicable to our business and your information, California residents may have rights under the California Consumer Privacy Act, as amended.

These rights may include the right to know, access, correct, delete, limit certain uses of sensitive personal information, and opt out of the sale or sharing of personal information.

The California Privacy Protection Agency identifies these rights, including the right to opt out of sale or sharing and to correct inaccurate information. California Privacy Protection Agency

We will not discriminate against you for exercising a privacy right protected by applicable law.

18. CHILDREN'S PRIVACY

Our website and products are not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13.

We also do not knowingly sell or share the personal information of consumers under age 16 for targeted advertising purposes.

If you believe a child has provided personal information to us improperly, please contact us so that we may review the matter and take appropriate action.

19. EMAIL MARKETING

If you subscribe to marketing communications, we may send you information concerning products, promotions, offers, or other store news.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us.

Unsubscribing from marketing messages will not prevent us from sending necessary transactional messages relating to an order, account, return, refund, or customer-service request.

20. THIRD-PARTY WEBSITES

Our website may contain links to websites or services operated by third parties.

We do not control the privacy or security practices of independent third-party websites.

We encourage you to review their privacy policies before submitting personal information.

21. INTERNATIONAL DATA PROCESSING

Shopify and other service providers may process or store information in the United States or other countries in which they operate.

Where required by applicable law, appropriate mechanisms may be used to protect international transfers of personal information.

22. DO NOT TRACK AND PRIVACY SIGNALS

Some browsers provide “Do Not Track” settings.

Because there is not one universally accepted standard for responding to traditional Do Not Track signals, our website may not respond to every such signal.

Where required by applicable law, however, qualifying opt-out preference signals such as Global Privacy Control may be recognized.

23. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our business, website, services, technology, legal requirements, or privacy practices.

The revised policy will be posted on this page with an updated “Last Updated” date.

We encourage you to review this Privacy Policy periodically.